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From Johnson To McKinley: A Biographical Timeline of Presidents
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 The William McKinley Administrations (Republican, 1897-1901--assassinated)
William McKinley
Background
William McKinley was another in a series of Republican presidents who came from Ohio, reflecting the growing political clout of the American Midwest. He was a congressman and then governor of the state, and even had a distinguished Civil War record, which was still a political asset more than three decades after the war had ended. McKinley had a friendly demeanor, was a devout Methodist, and what seemed a strong and sincere sense of morality.
One of the most powerful political themes of the late-nineteenth century Republican Party was American nationalism. For some Republicans, nationalism was best expressed by continuing to push the moral high ground of the Civil War era, or to raise fears about Papists or immigrants, or the social calamities caused by alcohol consumption. McKinley, however, was able to focus the Republican Party's nationalist creed on the need for protective tariffs. Though McKinley had suffered politically in the early 90s for this stance, by 1896 the Republican Party was ready to present itself as standing behind the farmer, and rising middle class, and the Protestant industrial worker through high taxes on foreign imports.
 
The economic troubles of the early 1890s had taken an especially big toll on the American farmer. That agrarian discontent inspired the populist movement and enabled Democrats to nominate William Jennings Bryan. These "free silver" Democrats wanted unlimited coinage of silver and to standardize the value of the dollar to silver and opposed pegging the value of the United States dollar to a gold standard. The Democrats wanted the inflation that would result from the silver standard. They believed higher inflation would make it easier for farmers and other debtors to pay off their debts by increasing their revenue dollars. It would also reverse the deflation which the U.S. experienced from 1873-1896. At the 1896 Democratic National Convention in Chicago, William Jennings Bryan delivered what became known as The Cross of Gold speech, which gets its popular name from its triumphant ending:

Having behind us the producing masses of this nation and the world, supported by the commercial interests, the laboring interests and the toilers everywhere, we will answer their demand for a gold standard by saying to them: You shall not press down upon the brow of labor this crown of thorns, you shall not crucify mankind upon a cross of gold.
William Jennings Bryan
Democratic Party candidate William Jennings Bryan

Bryan's speech places him in the camp of Western interests (largely farmers and other borrowers) against Eastern interests (moneylenders), in the camp of rural interests against urban interests, and in the camp of economic nationalists against internationalists who were concerned about the U.S. abandoning the internationally recognized gold standard. Bryan's speech cemented his role as a leading voice for economic populism.
 
The Republican Party nominated McKinley. They believed that pegging the dollar to the gold standard would prevent runaway inflation. Uncontrollable inflation, they argued, would put a burden on creditors such as banks whose loans' interest rates would then fall under the inflation rate and garner a loss for the creditor. Some of McKinley's critics accused him of being too much a puppet of Marcus A. Hanna, and Ohio businessman who ran McKinley's campaign. Hanna engineered a masterful response to Bryan's Cross of Gold Speech. They combined the bimetallism issue with the tariff question and promised a return to prosperity, social order, and morality. They argued that free coinage of silver would create a "53-cent dollar" that robbed the workingman of his buying power.
William Jennings Bryan Cross of Gold cartoon
Political cartoon: Bryan & his "cross of gold"
Campaign Badges
Bryan pro-silver and McKinley pro-gold campaign badges
Campaign Badges
Bryan pro-silver and McKinley "goldbug" badges
William Jennings Bryan
William Jennings Bryan campaigning
Bryan Campaign Button
1896 campaign button referencing the "53-cent dollar"
Silver Mining Cartoon
Anti-Bryan Silver Mining Cartoon
WJB with Native Americans
William Jennings Bryan posing with Native Americans
     
McKinley and Hanna
Bryan campaigned across the country as no candidate had done before. By contrast, McKinley conducted a "front porch campaign," receiving visitors at his home in Canton, Ohio. Hanna meanwhile frightened American businessmen into donating millions of dollars to the campaign, which was pumped quite effectively into a propaganda campaign. Evoking the attitudes of the time toward gimmicky quack medicine, Theodore Roosevelt said of Hanna's efforts, "He has advertised McKinley as if he were a patent medicine!" Just as McKinley's presidency can be seen as the beginning of the America century, the 1896 election was the first truly modern presidential contest. McKinley defeated Bryan in the largest Republican victory since 1872. [1897 inaugural address]. Once in office,  McKinley followed through on his proposed economic policy, carefully moving the country toward the gold standard while establishing a protective trade policy. By 1898, renewed economic prosperity would be threatened by the greatest foreign policy crisis since the War of 1812, a war with Spain.
 
The Spanish-American War
The
Spanish-American War (1898) was ostensibly fought over the issue of the liberation of Cuba. The background and details of the war are more thoroughly discussed in the Authentic History Center's section on The Spanish-American War. The United States easily defeated Spain. Cuba was eventually granted independence, as required by the Teller Amendment to the war declaration, and Spain ceded to the United States the Philippine Islands, Guam, and Puerto Rico. President McKinley was able to rationalize the war and the subsequent annexation of the Philippines as an opportunity for religious and economic expansion. His missionary zeal to bring Christianity to the Philippines, never mind that the vast majority of Filipinos were Catholics under Spanish rule, made it easier to assauge Republican Party concerns over the pitfalls of imperialism.

1900 Election
American expansion into the Pacific was denounced as imperialism by the Democratic Party, and became the principal issue of the 1900 presidential campaign. Despite the hypocricy of a war in the Philippines to prevent Filipino independence, the voters supported the policy of expansion as carried out by the McKinley administration; in the election McKinley again defeated Bryan, this time by a popular majority of almost 1 million votes and by 292 electoral votes to 155. [
1901 inaugural address]
 
Chicago American newspaper headline
Assassination
Following his easy win, President McKinley went on a victory tour of the West. Then, in September, he visted the Pan-American Exposition in Buffalo, New York. On September 6, 1901 McKinley was shot by an anarchist, Leon F. Czolgosz, at the Temple of Music. Czolgosz was representative of a the class struggle that suffused the urban-industrial world at the turn of the century. An unemployed millworker, he drifted around the midwest reading anarchist newspaper, and he took on the alias of Fred Nieman, meaning "nobody." When he learned that McKinley, whom he regarded as the
embodiment of privilge,
would be attending the Exposition, he joined the reception line along with other citizens who waited to shake the president's hand. Once before McKinely, Czolgosz shot him twice and point-blank range. The President underwent surgery but ultimately died from his injuries nine days later. Vice President Theodore Roosevelt became president.
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Last modified April 7, 2008
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